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MERCHANDISING There is great value in merchandise advertising, as the selection and variety of the types of media to print and produce a message on is endless. It is advertising that often migrates deeper in the market beyond a company’s target audience, opening doors for new customers to find their way to its products and services. From apparel like t-shirts and hats to socks and underwear, to merchandise like coffee cups and teaspoons to bumper stickers and plaques, labels and brands find a way onto all sorts of products these days. One major benefit of this type of marketing is that a company can often sell their apparel and merchandise, where the customers pay to advertise the brand and spread the word. Production in this type of print advertising can be rather difficult as artwork and brand identities often do not transfer over to apparel materials well, and great care and skills are necessary to adjust the brand and its artwork to accommodate transfers to non-paper media.
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