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ADVERTISING An integral part of a business marketing campaign as a whole, print advertising is very necessary. Print Advertising is a simple ad with a one-time run in a local newspaper or it is a 3-month long, national campaign in a nationally distributed magazine. All businesses need Dimensional Signage to let their customers know who they are, where they can be found, and what they are selling. From a sandwich board that graces a sidewalk in a small town, to an overhead, back-lit sign at the side of an office building, to a billboard that hangs over a busy highway in Los Angeles, signs are like the big calling cards for businesses. Advertising through Merchandising are t-shirts, key chains, or coffee cups that promote the small, local rock band or assist with brand promotion for a large corporation. Either way, regardless of the magnitude the campaign and the media that it is printed and produced on, the value of the message is equally important for all businesses.
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