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BRAND IDENTITY DEVELOPMENT A good brand should have the following identifying features:
Every business must identify themselves to their customers and after the introduction; they need to help their customers remember who they are and what they sell. When we meet a person for the very first time, we need as much help as possible with remembering that person's name and everything about them. Usually the more of an impression they make on us, the more we will remember them. The brand identity must look good and appear as often as possible to help make a positive impression on their customers. It should remain recognizable during transfers to any type of media for production, by avoiding any graphic distortions and alteration, which will result in loss of recognition. In addition, remember to further empower a brand identity by backing it up with all the characteristics that a good company, providing good products and services, should have. Brands that survive the test of time, through good business practice, usually become the most recognizable.
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