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SITE MARKETING How can people find a business if they don’t tell them where they are? The proverbial “Marco” will draw the “Polo”, the business card with the web address printed on it will invite potential customers to learn more about you, and the big, “40% Off” sale mentioned in the newspaper will have them wanting to learn more if they are drawn to the site for more information. The domain name of the web site needs to be printed, listed, linked up, and announced as much as possible to add to the search engine referrals. Having the domain name on pens, on the window of the car, and link from a colleague’s web site, will only add to the profit margin. It also helps to market a site at other portals, off-site, such as blogs, chat rooms, listing services, and sites with community profile pages, such as LinkedIn.com, MySpace.com and Facebook.com, all linking back to your site. View Successful Case Studies >
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