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SEARCH ENGINE OPTIMIZATION The process to get ranked high at search engines is ever changing and competition is stiffening as more and more site owners are seeking new business to stay afloat in these more trying economic times. Although some of the old techniques to add meta tags, add code that encourages bots to return to the site often, and simply list keywords are still very important employ, over the years the method to successfully market your site at search engines such as Google and Yahoo have dramatically been simplified. First one must understand who they are, what they are trying to sell, and to whom. Businesses with a wide range of services and products in a large regional market require more attention to their marketing plan than the small business with specific services and products catering to limited and specified regional locality. I have successfully managed to rank more than twenty companies on the first page, but only two that offer their services to a world and nationwide market, the rest offer their services and goods to a regional and local market. The two were quite a challenge but after two years of attempts, our research and fine-tuning of the SEO of the site and other site marketing techniques, both eventually ranked in first place. Their success was short lived and both clients needed attention again to regain their position, as marketing is an ongoing effort. To begin to market a site is to learn what keywords are to be employed in the header and body of the page and subsequent pages within the site. Understanding who the target clientele are and what they are looking for, will help establish what key words to use and in which order. Key phrases are also important too, but can limit the number of searches executed using them, so great care must be applied when discovering them. Clients are sometimes ask to execute a survey and ask their friends, colleagues, and existing and incoming new clients what keywords they would use and have used when searching for a type of business’ services and products online. Other aspects of the improve site visibility online besides being listed high on search engines, are networking, content generation, and encouraging return traffic through constant updates and providing useful resources for clientele and the general public. Although these items strengthen your campaign, they are still not as important as the keywords placed in the title and header of your home page. View Successful Case Studies >
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