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STATIONERY SYSTEMS After the assignment of a brand identity, a new company should produce its calling card and stationery to further promote itself. Consider this type of media to be print advertising that directly handed to its customers and prospects. As this media propagates into market place through exchange of business or basic networking, it increases the visibility of the company exponentially. A sound stationery system includes the provision of estimates, invoicing, invitations, reminders, newsletter, and simple “Thank you” notes. Since repetition is a component of effective advertising, sending out bills in an envelope, on a letterhead, with the inclusion of that personalize touch of a “Thank you” note all make for a powerful and professional statement. The sale usually occurs after a secondary contact with the brand. Careful transfer the brand identity to all types of media within the stationery system is necessary for ease of identification. The chances that a successful transfer of colors, fonts, position of the logo that, were originally established in the artwork, to the media being produced is often improved by working closely with recommended printers. View Portfolio >
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