Last year Kristine Nex came to me with a mailing
list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year.
One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the
service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it
was coming from her site. Not only is the Helms Daylight Studio website
managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts.
I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription
count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable
$5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system
manages the subscriber list hands-free.