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The Joy of Doing Business with a Motivational Speaker

Friday, January 15, 2016
Keeping Up with IAMTEEJAY

Dave came to me after seeing Linda Larsen’s website and success. Doing business with Dave has been a blessing, as I have the opportunity to provide my services to yet another motivational speaker. Dave had an existing Wordpress site that was not working for him, and was not representing his “Joy Strategy” message he was trying to deliver to his customers. Thanks to Dave’s references to Stephen Colbert: The Late Show, I was able to design him a site that adds color and life to his marketing strategy. Our redesign included a revised “Speaking of Joy” brand which set the tone for the rest of the sites typographical schema and layout. Today, I launched a fully responsive website for Dave Caperton on the Business Catalyst platform. The platform offers a robust set of tools that enable its customer to not only effectively market their business, but also maintain their site on their own. With Dave delivering his message and words of wisdom on how to live life with joy, he will be utilizing the Blog and Email Campaign services of the platform on a regular basis. 

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Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Wednesday, January 13, 2016
Keeping Up with IAMTEEJAY

Last year Kristine Nex came to me with a mailing list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year. One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it was coming from her site. Not only is the Helms Daylight Studio website managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts. I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable $5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system manages the subscriber list hands-free. 

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