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Design, Website Development, Marketing, Maintenance & Consulting - Since 1994

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Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Wednesday, January 13, 2016
Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Last year Kristine Nex came to me with a mailing list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year. One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it was coming from her site. Not only is the Helms Daylight Studio website managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts. I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable $5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system manages the subscriber list hands-free. 

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Flash is NOT Good for Your Site Anymore, So Let's Move

Monday, November 09, 2015
Flash is NOT Good for Your Site Anymore, So Let's Move

Having built a simple, beautiful Flash site for Maxine’s Bridal shop in Stockton in 2005 I had to continuously remind them to allow me to revamp their site from the archaic Flash-base platform to a more contemporary HTML5, CSS3 and J-Query-driven platform. The trick came when they needed to update their site to reflect the business move to a new location and we couldn’t do it with ease. I set them up on the Business Catalyst platform, where I developed a fully responsive, brochure-style website that reflects all the services and products they offered at their new location in Stockton. After the completion of the site I provided my 1-hour of free admin training. The training along with the site being out of the Flash element, enabled the client to apply changes to their content on their own. I provide the 1-hour of free Business Catalyst admin support, just in case the updates are far and few between, to help them remember the basics. 

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Marc Watrel Photography Promotional Collateral

Wednesday, March 12, 2014
Marc Watrel Photography Promotional Collateral

We are excited to have designed and produced Fashion Photographer Marc Watrel's 2014 promotional mailer, featuring some of work from his Summer's End collection. Along with the development of his printed collateral, we are developing a series of matching HTML layouts for his email marketing campaigns to compliment, giving him the ability to reach out to his customers both on and offline. 

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