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Design, Website Development, Marketing, Maintenance & Consulting - Since 1994

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Going Green with a Website for an Environmentally-conscience Community

Wednesday, April 13, 2016
Going Green with a Website for an Environmentally-conscience Community

Thanks to Tony Carlson of Tech-Hero and Amanda Platt of California Association of Resource Conservation Districts, I have had the privilege of designing and developing a website for the Elk Grove Greener Gardens Project a few years back. After 5 years of assisting them with the maintenance of and updates to the site to showcase their annual Greener Gardens Tour, I have been able to improve upon my initial efforts so that these updates are made with much less effort.  

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Heavy SEO Optimization with Legitimacy

Wednesday, February 24, 2016
Heavy SEO Optimization with Legitimacy

Often sites are built with basic search engine optimization in mind, and then fine-tuned as the site owner becomes more focused on their marketing needs and targeted audience. In this case, the client knew exactly what they needed. 

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Let’s Do This Again for Renewable Energy Consultant Peter Asmus

Wednesday, December 30, 2015
Let’s Do This Again for Renewable Energy Consultant Peter Asmus

After providing services to refocus the SEO, set-up Google Analytics and Webmaster Tools at Google and Bing for his partner’s site KT's Kitchen under his SquareSpace.com account, Peter Asmus felt it was safe to have a multi-page site addressed for improved visibility and marketability. Peter’s site has multi-pronged marketing intentions, promoting his services at the company he works at, Navigant Research, the company he runs, Pathfinder Communications, and the services he offers as an independent renewable energy research analyst, consultant and writer. 

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Local Marin, Private Chef Seeks More Visibility Online

Thursday, December 10, 2015
Local Marin, Private Chef Seeks More Visibility Online

Peter Asmus came to me to see if I can help improve visibility of his partner’s site, KT's Kitchen, a private chef catering Marin County out of Stinson Beach. KT’s site was using a single-page template and needed additional help to expand its SEO-abilities within its limited resources. First by establishing what is important to the business and who her target audience was, we established a set of keywords and then applied them to all the page URLs, meta page titles and descriptions, headings, link and image meta data, IDs and names. I then recreated a sitemap.xml, and set up accounts for us to track the effectiveness of our efforts at Google Analytics, Bing and Google Webmaster Tools, and provided a base traffic report. In 30-days I will produce a complimentary report, comparing traffic from the base report and suggesting efforts to improve the site’s marketing efforts. 

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