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Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994


Now is the Time to Update Your Copyright on Your Website

Thursday, January 12, 2017
Now is the Time to Update Your Copyright on Your Website

It's a brand New Year.  Time to set those New Year's resolutions, organize your closet, and probably head to the gym.  While you are re-setting your life you should add one more item to your To Do List: Update the copyright year on your website. Yes, that little footnote on your website pages. This symbol ©. The one that protects all the content, logos, images, and everything else that you have on your site.  
 

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Kaitlin is Back and Returns to the Studio!

Wednesday, January 04, 2017
Kaitlin is Back and Returns to the Studio!

Back by popular demand! Kaitlin Ashworth has returned to the studios of IAMTEEJAY to take back her old job! Her responsibilities include website maintenance, social media marketing, setting up and managing content for new projects. Welcome back! 

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Another Non-profit in Need of Assistance with their WordPress

Thursday, June 02, 2016
Another Non-profit in Need of Assistance with their WordPress

I am excited to have the opportunity to provide my services to ramp-up the WordPress site of the Throckmorton Theatre in my very own town of Mill Valley, California. The Throckmorton Theatre is a nonprofit, multi-disciplinary creative arts organization, featuring live music, theatrical performance, comedy, art exhibits, and a dash of political satire from the legendary Mort Sahl

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A Website for These Political Times

Wednesday, April 20, 2016
A Website for These Political Times

It has been a crazy election year with much ado and fear to go around. With that said, my client Eileen McDargh, Award-winning author, CEO of The Resiliency Group, and her colleagues, Aspen Baker and Charlotte Ashlock, decided that they needed a True Leader Creed.  

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Going Green with a Website for an Environmentally-conscience Community

Wednesday, April 13, 2016
Going Green with a Website for an Environmentally-conscience Community

Thanks to Tony Carlson of Tech-Hero and Amanda Platt of California Association of Resource Conservation Districts, I have had the privilege of designing and developing a website for the Elk Grove Greener Gardens Project a few years back. After 5 years of assisting them with the maintenance of and updates to the site to showcase their annual Greener Gardens Tour, I have been able to improve upon my initial efforts so that these updates are made with much less effort.  

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Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Wednesday, January 13, 2016
Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Last year Kristine Nex came to me with a mailing list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year. One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it was coming from her site. Not only is the Helms Daylight Studio website managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts. I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable $5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system manages the subscriber list hands-free. 

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Local Marin, Private Chef Seeks More Visibility Online

Thursday, December 10, 2015
Local Marin, Private Chef Seeks More Visibility Online

Peter Asmus came to me to see if I can help improve visibility of his partner’s site, KT's Kitchen, a private chef catering Marin County out of Stinson Beach. KT’s site was using a single-page template and needed additional help to expand its SEO-abilities within its limited resources. First by establishing what is important to the business and who her target audience was, we established a set of keywords and then applied them to all the page URLs, meta page titles and descriptions, headings, link and image meta data, IDs and names. I then recreated a sitemap.xml, and set up accounts for us to track the effectiveness of our efforts at Google Analytics, Bing and Google Webmaster Tools, and provided a base traffic report. In 30-days I will produce a complimentary report, comparing traffic from the base report and suggesting efforts to improve the site’s marketing efforts. 

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