Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994

Kombi Haus Fortifies Their Brand Identity

Tuesday, March 20, 2018
Keeping Up with IAMTEEJAY

Once neighbors in the Oak Park, California community, we have been working with Kombi Haus to fortify their Brand Identity. Over the years their name sake has been displayed various manners, using different fonts, colors, shape and iconography, leaving them unsure of their company's brand identity. As we prepare for the launch of their new website we wanted to make sure we had a solid foundation for the new Kombi Haus brand before we began.

Kombi Haus, an Oak Park, Sacramento, California Volkswagen / Audi service shop, specializes in the restoration and maintenance of classic air-cooled Volkswagens. Their new brand had to represent not just their specialty, but also their "bread and butter" services to maintain and repair newer, water-cooled Volkswagens and Audis. 

Initially we tried new approaches, utilizing fonts, colors and iconography that they have never used before. However, we ended up choosing a font that had an old-school, German appeal to it, which they have been using off and on for years. We chose colors specified by Volkswagen for their vehicles and advertising produced during 1968-78.  We chose the shape of one of the most common part in their shop, the metric, machined nut, to create the layout for their new icon/logo.

Intuitively we have designed an inter-changeable icon within the logo itself, allowing each department to select a color and icon for its service division.  So, just by looking at the color of the logo, you can tell whether they worked on the newer air-cooled Audi / VWs, classic air-cooled VWs, or on the Kombi Vans, Vanagons, and Euro Vans.

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