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Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994


Logo Design for Small Business

Tuesday, May 23, 2017
Keeping Up with IAMTEEJAY

I have been doing graphic and web design for over 23 years, getting my start designing show posters for my own band and other bands in the Salt Lake City music scene. Of course, every band needs a cool logo, which subsequently led me to designing logos for individuals and small businesses. I have designed and deployed over 100 brand identities, brand names, company and corporate logos since I got into this business. And even after 10 year, more than 20 of them are still in use, an indication that their designs may be timeless. However, it seems like it's time for some fresh ideas.

Collaborating with Tresha Peters, a Los Angeles-native and graphic designer, IAMTEEJAY has successfully delivered two new brand identities. In each case, Trehsa and I presented two or three renditions of a proposed brand identify then collaborated, commented, and critiqued the others' work before presenting final options to the Client. In both cases, the Client chose Tresha's designs as their new brand.

One of the brand identities we developed was for Emporia Group, LLC, a Sacramento-based auto dealer service provider headed by none other than our very own Kaitlin Ashworth. Emporia Group services include Virtual Internet / BDC Management, CRM Monitoring and Management, Daily Internet Lead Audit and Reporting, Sales Process Development and Implementation, ROI Reporting, Sales Call Analysis, Website Maintenance, Monitoring SEO/SEM Performance, and providing Internet/BDC Sales Team Training. On top of having brand identity development selected to represent them, we have been considered as a potential partner to provide services that involve website maintenance and design on their behalf.

The other logo was for long-time and repeat client, Pamalita Paloma Alioto. Pamalita has been developing and maturing a multimedia company called Sobiage Media, where she represents up-and-coming and successful screen-play writers and directors in and around the Santa Fe, New Mexico film scene. Though successful at Sobiage Media, she is taking a step sideways and revisiting her work in real estate. Pamalita was a licensed realtor in Texas before moving to Santa Fe and needed to brand her new real estate business Turquoise Woman Homes.

I am excited to be able to collaborate with and tap into Tresha Peters graphic design skill set. It allows IAMTEEJAY to have the ability to offer a more diverse selection of design styles to our clients. And, so far, Tresha’s designs are selling!

Are you looking for a new logo or brand identify for your small business? Contact me!


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