Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994

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Steven is Back with Two Clients to Start Off 2016!

Thursday, January 21, 2016
Keeping Up with IAMTEEJAY

Steven Shmerler of SASNet Design and I have been doing business together since the day of the “dot.com” boom, surviving its bust, and thriving in a post-recession period where we collectively pool our resources and efforts to provide his clients with the tools they need to effectively market themselves on and offline. Today he brings to me two clients that we will be designing and developing websites for. The first client is Sundahl Waterproofing, in business for 15 years and primarily serving the Westchester and Southern Connecticut areas. Sundahl's primary business is residential basement waterproofing, foundation and crack repair, mold and mildew remediation, plus commercial application of same for existing and new buildings and homes. The second client is the type of client Steven and I have much experience with, the Hollywood Hills West Neighborhood Council (HHWNC). The HHWNC is a community organization that provides a link between city government and residents. Sundahl will be getting a new site on the Business Catalyst platform, while the HHWNCwill be upgrading their Drupal-based website to be responsive and include a fresh new look. 

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The Joy of Doing Business with a Motivational Speaker

Friday, January 15, 2016
Keeping Up with IAMTEEJAY

Dave came to me after seeing Linda Larsen’s website and success. Doing business with Dave has been a blessing, as I have the opportunity to provide my services to yet another motivational speaker. Dave had an existing Wordpress site that was not working for him, and was not representing his “Joy Strategy” message he was trying to deliver to his customers. Thanks to Dave’s references to Stephen Colbert: The Late Show, I was able to design him a site that adds color and life to his marketing strategy. Our redesign included a revised “Speaking of Joy” brand which set the tone for the rest of the sites typographical schema and layout. Today, I launched a fully responsive website for Dave Caperton on the Business Catalyst platform. The platform offers a robust set of tools that enable its customer to not only effectively market their business, but also maintain their site on their own. With Dave delivering his message and words of wisdom on how to live life with joy, he will be utilizing the Blog and Email Campaign services of the platform on a regular basis. 

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Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Wednesday, January 13, 2016
Keeping Up with IAMTEEJAY

Last year Kristine Nex came to me with a mailing list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year. One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it was coming from her site. Not only is the Helms Daylight Studio website managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts. I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable $5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system manages the subscriber list hands-free. 

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Getting it Right in 2016!

Monday, January 11, 2016
Keeping Up with IAMTEEJAY

Regina Clark came to me back in 2013 to have a website developed for her high-energy speaking, just as I was mastering my abilities to develop fully responsive websites. Implementing a mobile redirect to a mobile-friendly portion of her website, I was able to provide Regina with an effective website to help her with the marketing of her business. However, Regina has returned to me after taking a 1-year hiatus from her business, with a new company and brand identity. Having already served her recently, I offered a lower rate to revamp the design of the site and make it fully responsive this time around. Her site is on the Business Catalyst platform, utilizing its CMS , Blog and Email Marketing services. So, not only will she enhance her brand and expand her services, I will get to develop her site to meet today’s technological needs to effectively market itself on the Internet. 

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Let’s Do This Again for Renewable Energy Consultant Peter Asmus

Wednesday, December 30, 2015
Keeping Up with IAMTEEJAY

After providing services to refocus the SEO, set-up Google Analytics and Webmaster Tools at Google and Bing for his partner’s site KT's Kitchen under his SquareSpace.com account, Peter Asmus felt it was safe to have a multi-page site addressed for improved visibility and marketability. Peter’s site has multi-pronged marketing intentions, promoting his services at the company he works at, Navigant Research, the company he runs, Pathfinder Communications, and the services he offers as an independent renewable energy research analyst, consultant and writer. 

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Local Marin, Private Chef Seeks More Visibility Online

Thursday, December 10, 2015
Keeping Up with IAMTEEJAY

Peter Asmus came to me to see if I can help improve visibility of his partner’s site, KT's Kitchen, a private chef catering Marin County out of Stinson Beach. KT’s site was using a single-page template and needed additional help to expand its SEO-abilities within its limited resources. First by establishing what is important to the business and who her target audience was, we established a set of keywords and then applied them to all the page URLs, meta page titles and descriptions, headings, link and image meta data, IDs and names. I then recreated a sitemap.xml, and set up accounts for us to track the effectiveness of our efforts at Google Analytics, Bing and Google Webmaster Tools, and provided a base traffic report. In 30-days I will produce a complimentary report, comparing traffic from the base report and suggesting efforts to improve the site’s marketing efforts. 

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Welcoming Lavender Lori Parr!

Saturday, December 05, 2015
Keeping Up with IAMTEEJAY

We welcome new client, Lavender Lori Parr, an eco-friendly, Montana-based Lavender farmer, producing a bountiful harvest of Lavender and crafting amazing Lavender products and gifts. With her products being great last-minute gift ideas that anyone is sure to love, please visit her at her current, "soon-to-be-old” website, this Holiday for something for your colleagues, friends and loved ones. Lori Parr, proprietor, has selected the services of IAMTEEJAY to help her rebrand her company image and take her web presence to a new level by arming herself with a new website and online marketing tools. 

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Flash is NOT Good for Your Site Anymore, So Let's Move

Monday, November 09, 2015
Keeping Up with IAMTEEJAY

Having built a simple, beautiful Flash site for Maxine’s Bridal shop in Stockton in 2005 I had to continuously remind them to allow me to revamp their site from the archaic Flash-base platform to a more contemporary HTML5, CSS3 and J-Query-driven platform. The trick came when they needed to update their site to reflect the business move to a new location and we couldn’t do it with ease. I set them up on the Business Catalyst platform, where I developed a fully responsive, brochure-style website that reflects all the services and products they offered at their new location in Stockton. After the completion of the site I provided my 1-hour of free admin training. The training along with the site being out of the Flash element, enabled the client to apply changes to their content on their own. I provide the 1-hour of free Business Catalyst admin support, just in case the updates are far and few between, to help them remember the basics. 

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Introducing Peter Mack, Los Angeles-based, Leather Etching Artist

Sunday, November 08, 2015
Keeping Up with IAMTEEJAY

Petey Mack's process of etching with hand tools is lengthy, yet allows intimacy and creative control. The final work is a sensual balance of Yin and Yang, and one of strength and sustenance. “ With each piece, I endeavor to carve the beauty out from under the surface – to bring an image upon the skin to life” – Petey Mack. Please check out Petey Mack’s work at his new, fully responsive site, hosted on the Business Catalyst platform. 

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Three Times A Charm for the Los Angeles Ballet

Friday, October 30, 2015
Keeping Up with IAMTEEJAY

After developing the Los Angeles Ballet’s parent site and their Ballet School’s satellite site using the effective Business Catalyst platform, the organization has decided to launch another site for their Summer Course department. It is now apparent that the site management and maintenance tools at Business Catalyst are incredibly effective as the organization continues to move forward with the platform. They are also doing more to add, update and market their site more effectively and on their own. 

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