The I in IAMTEEJAY
The A in IAMTEEJAY
The M in IAMTEEJAY
The T in IAMTEEJAY
The J in IAMTEEJAY

Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994


Return to Your Roots in 2018

Thursday, January 04, 2018
Keeping Up with IAMTEEJAY

What a wild and crazy year it has been! Will 2018 be any different, the same, for better or worse? Regardless of what this year may have in store for us, I am taking the opportunity to return to my roots and make 2018 more than just a "new" year. 

Like the state of my garden on these cold winter days, so is the state of my business after a truly busy and hectic year. In the garden, all my plants appear either to be dead, dying, or in terrible shape. From experience, I know that Spring is just around the corner and that life will return in full bloom. I feel that same way about my business and what lies ahead for it in 2018.

For now, it is all about minding the roots.

After producing and publishing more work this year than in any other of my 24-year career, I am starting to see the frays in the fabric of my existence in this profession. Seams are starting to break apart, colors are starting to fade, and the methods and processes that I apply to my craft are starting to produce results that reveal my age. I have to work incredibly hard to keep up with changing technologies in design, application and process so that I may compete to provide my clients with all that they need to market themselves effectively.

Fresh, creative, and professional blood, packed with a degrees, pour into the market daily. They bring with them fantastic, invigorating, and fresh talent, using the most current and hottest new applications, processes and programming skills available. At today's current pace of technological advancements and the volume of incoming, young graphic designers, web developers and marketeers, I find myself buried with the burden to keep up with them in order to stay viable and competitive. 

I've learned that it is not about keeping up with the Joneses, but rather that it's better to be a Jones.

But how does one do that? Simple – return to your roots.

What you were before, you can be again. You may not attain same shape, form or results when you prosper and bloom again, but you will be with fresh ideas and your "garden" will be alive again for many, including yourself to enjoy. 

Returning to your roots is to be reborn. Like a child, you approach life with a sense of wonderment and look at everything as if you are seeing, hearing and experiencing it for the first time. Then, and only then, may your world become an enormous, unfathomable playground again. You may have to abandon some traditional habits, patterns, processes, and yes, stubbornness.  Take this new world, and immerse yourself into these new environments, processes, and methods through education, exploration, research, and becoming a part of a new network and community of colleagues, peers and leaders. 

You are reborn to educate not re-educate yourself. You don't want to repeat what you had before. Pretend like you have never been there and done that before. Abandon your sense of privilege and deserving-respect for all the years of hard work you have put-in, as it will only prevent you from gaining complete access to this brave new world. Do not fear loss. Trust in yourself, despite disposing your past,  the core of your abilities, uniqueness, and experience will be to your advantage and help your blossom in what is to come in your new garden of 2018.

Who am I? Where are my roots?

I started out as a graphic designer designing band show posters, t-shirts, album covers, and anything else that a band could utilize in its arsenal of collateral to market itself to their fans and record labels. It was all about being unique, cutting-edge, and as creative as the rock and roll scene itself. It was fun.


Piecemeal Show Flyer Park City

Piecemeal – Showbill, Park City, Utah 1995.


By 1996, I had put aside my pencil tray, tape, film, rulers and tack, and started to design everything using the computer. I believe that was the beginning of my creative decline. My architectural-style handwriting disappeared and I seldom painted, drew or crafted my art. It became less and less fun.

In theory I still like what I do today. I enjoy addressing each project's unique set of design, development and marketing challenges on a daily basis. However my ability to cross over from design into development and practical application has drained my creative spirit. Instead of playing music, drinking wine and having creatives doing their thing in my apartment on a daily basis, it has turned into lonely, quiet nights staring at the lines and lines of dual-tone code on a brightly lit, flat screen. The creative juices are draining. It is not just slowly killing me, but also my business which was founded on the principal of being a creative enterprise. It has become just practical and no fun.  

My Rock and Roll Artist Lifestyle Roots!

With this said, I am returning to my roots this year. I want to give birth to a new and exciting creative environment for me to thrive in. I want to experiment, dream, learn, and lose any burdensome attitude that I carry so that I may able to explore this brave, new world.

For kicks, here is the VERY FIRST piece I have ever designed. It was for my late-brother, Glen Alexander's band, Paninari in 1988. The artwork was applied to black and white t-shirts and sold to the fans of the band. He had a fascination for train stations, the Soviet factor, and New Order. Hence the name, Paninari.


Paninari Band T-Shirt Design

Paninari – Apparel Design, 1988


The lettering was copied from a font book, with letters cut out and pasted to a white sheet layout to create the name, and copied again on to film. This was done twice, with the lower piece flipped and turned upside down. The photograph, taken by Glen Alexander during his trip to Germany, I photocopied at high-contrast using red-ink on to another transparency. The yellow rectangle was created with colored paper from the craft store, which I then placed the transparencies, both versions of the name and photo, onto. Then I photographed the artwork and sent the negatives to the t-shirt company, specifying each color to be used and providing a photographic image as a reference.

I proudly still own several shirts, including one in mint condition.


Share This!


Comments

Recent Posts


Archive


Categories

Tags

Karen Hansen Websites for Auto Mechanics CRM Marin County Los Angeles-based Landscape Architect MrMind Google Renewable Energy Consultant Website Steven Shmerler Residential Basement Repair Helms Bakery Building Complex AirBnB John Maxwell Team Paninari Social Media Marketing Javascript Marketing Rich Walton HireEvents Restaurant Website CreateSpace Book Launch California Drought Report Squarespace The Forever Deal Websites for Restaurants Websites for Keynote Speakers Florida State University Care Provider Website Websites for Lawyers Nickelodeon Linda Larsen Community Organization Website MGM ReadyMag Featured Amanda Platt Sundahl Water Proofing Websites for Medical and Holistic Centers Chinese Astrology Waterproofing Service Website Sobiage Media Passwords Pacific Coast Chemical Company Souk Shawarma Studio Rental Website Marc Robinson Google Reviews Website Design and Development Sacramento Varshini Soobiah STONE Construction Company Website Design Walnut Creek Walton and Walton Target Peggy Weil Venice Beach, CA Lavender Farmer Website Photography Website Author Website Wheel Concepts Content Management System Otis College of Art & Design CARCD Finest Coupons of Marin Magazine SEO Wordpress Website Maintenance Websites for Motivational Speakers Pamalita Twitter Kate Holgate Websites for Theaters Carole Greenbaum Private Chef Book Covers Clay and Wood Bookmarks Website for Creatives Phoenix Website Design New Work Mimi Donaldson Barrel House 101 Poink Customers Disney sitemap.xml New Astrology Leather Etching Bug Alerts Websites for the Performing Arts State of California Organization of Probation Officers Jeremy Kidd Venice Website Design and Development Sundahl Restoration LLC A Warrior's Faith Education Animation for Websites Keynote Speaker Website Website Developer for Creative Agencies Author Services Locally-made Eileen McDarch Business Catalyst WebApp CSS4 Los Angeles Ballet Software as a Service MP3 Creative Collaboration Websites for Health and Wellness Surfing Abbot Kinney Landscape Architect Website Posters Websites for Industrial Manufacturers Justin Campbell California Association of Resource Conservation Districts SSL Episcopal Impact Fund Google Apps Dreamweaver Suzanne White The Pub at Chino Hills Eco Friendly E-commerce Research Brand Identity Hospital Website Design Re-branded Need Three Navigant Research MC Brand Studios Copyright Throckmorton Theatre Copenhagen Pastry Local Marin Websites for Stockton Businesses Websites for Mill Valley Businesses Website Template Design Meta Data Melissa Greenberg Fitness Equipment Website John Scalzi Customer Support Stinson Beach Turquoise Woman Homes Macromedia Clips for a Cause Veteran Support Website Los Angeles, CA Political Websites Galcon, Inc. Networking Advance Building Solutions Tony Carlson Mirror Blessing of the Bicycles Renewable Energy Content Management Systems Facebook Stationery Wix Kindle Emporia Group, LLC Brand Identity Development Robin Williams Logo Design GoLive Dreaweaver Google Webmaster Tools Dave Caperton Wordpress Customer Care David Eddington Social Media Account Management Amazon Polly Pitchford Speaking of Joy Website Programmer for Creative Agencies Postcards Fine Artist Direct TV Psychologist website SAAS The True Leader Creed Deep Waters Desi Payne Google Business Speaker Website Stephen Colbert: The Late Show Los Angeles Ballet Summer Course Responsive Bing Webmaster Tools Domo Japanese Sushi Grill & Bar Restaurant Construction Company Website SSL Certificates Business Catalyst Email Marketing Kaitlin Ashworth Website Design Los Angeles Job Journal Basement Repair Website J-Query POACCC SCOPO Artist Website Glen Alexander Joel Hollywood Hills West Neighborhood Council Faith Jones Graphic Designer Domestic Abuse Survivor Website Weebly Motivational Speaker Website Music Websites for Astrologist Pathfinder Communications Mitigation Specialist Website G-Suite Tell The Cloud Property Rental Website One-pagers Book Promotion Websites Email Campaign Services Joy Strategy Los Angeles Ballet School Peter Asmus Subscribers Site 51 Yelp Finding Your Roots Kombi Haus photo gallery Tresha Peters Robert Reynolds Content Management Web Apps Drupal-based Website Secure Sockets Layer Andrea Cagan Lavender Lori Rachel Joel Frank Simonelli HHWNC Flash Mort Sahl Website Designer for Creative Agencies webMarketing Hosting Fireworks Robert Vera Basic Plus Hosting Elk Grove Greener Gardens Musicians Websites for psychologists Websites for Auto Body Shops The Foundation Success Digidome Designs Website Design San Rafael PhotoShop Websites for Artist Google Analytics Ballet Website Sarasota, FL Referrals Generating New Business Kristine Nex Blogging Engine Anthony Nex Websites for Authors Sucre Email Marketing Customer Education B2B Websites Marketing Collateral Eileen McDargh The Blurring Test Regina Clark Author Websites Search Engine Optimization Chef Website Website Maintenance Denise Kamena Online Marketing Holiday Gifts Lori Parr Wordpress Website Repair Mailing List Eugene Bustillos The Turing Test Muse Foley Friesleben Website Design San Francisco Creativity SASNet Design San Francisco webCommerce Hosting Gerald Friesleben Security Western Astrology Ecommerce Website Design PieceMeal Charlotte Ashlock Cyber Rain The Parole Officers Association of Contra Costa County Customer Interaction Shopify E-Commerce Platform Aspen Baker Set Stylist Website Richard Patterson Helms Daylight Studio iPhone iOS Compatibility Book Cover Design CD-Rom LinkedIn Carole Armour-Greenbaum Asolo Conservatory for Professional Actor Training Return to Your Roots Business Catalyst Websites for Non-profits Tech-Hero Projectile Catherine Kanner Site Planning Organic Products Los Angeles Google+ Lisa Gimmy Petey Mack JoAnn Patterson IAMTEEJAY CMS Blog Still Life Photography Dana Carvey CSS3 Memoirs of a Ghost Customer Service Database Sarasota The Suncoast View Relationship Author Website Adobe Project Management Sporting Good Store Website