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Keeping Up With Teejay!

Design, Website Development, Marketing, Maintenance & Consulting - Since 1994


Wheel Concept Rolls in with a New E-Commerce Website Request

Wednesday, January 11, 2017
Wheel Concept Rolls in with a New E-Commerce Website Request

In collaboration with strategic partner, Dan McNulty of MC Brand Studios, I welcome new client Michael Horowitz from Wheel Concepts of Camarillo, CA to the studios of IAMTEEJAY. Wheel Concepts has been the industry leader in decorative chrome plating for the automotive and aftermarket wheel industries. Since 1977, they've been providing both chrome-plated and OEM alloy wheels and wheel accessories across the US and internationally. One of the keys to their success is having their inventory readily searchable in their vast factory OEM Core Bank consisting of thousands of wheels. Unfortunately, their current website on the WordPress platform with its WooCommerce plugin has become defunct and inoperable.  They have requested a better solution for their online sales and marketing needs.
 

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Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Wednesday, January 13, 2016
Set Stylist Continues to Market Using Business Catalyst’s Email Campaign Module in 2016

Last year Kristine Nex came to me with a mailing list of over 5,000 subscribers and needed a service to deliver her “shout-out” to her database of subscribers to promote her business in the new year. One problem though, her website service didn’t have an effective email campaign delivery system. With her husband, Anthony Nex having his Helms Daylight Studio site on the Business Catalyst platform that come with one, but not being used, we essential borrowed the service for her marketing needs. After creating an email template that matches Kristine’s brand at her site, we masked her deliveries as though it was coming from her site. Not only is the Helms Daylight Studio website managing the subscriber and email campaign database, it is also receiving all off of the traffic coming through site from Kristine’s marketing efforts. I consider this a double marketing whammy, with traffic for both businesses, and all for one low subscription price. Though Kristine’s subscription count has now surpassed the default 5,000 free-subscription deliveries per month, Business Catalyst does offers a 10,000 count bump at a very affordable $5 per month, as needed. With 2016 in front of us, so is the list of emails set to be delivered automatically on their specified dates, while the system manages the subscriber list hands-free. 

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