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Design, Website Development, Marketing, Maintenance & Consulting - Since 1994

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SSL: Not Just for E-commerce, Database or Member-driven Websites Anymore

Tuesday, April 25, 2017
SSL: Not Just for E-commerce, Database or Member-driven Websites Anymore

The web is experiencing another growth-spurt/growth-pain moment. Late last year, Google, in an attempt to make the web a safer place, introduced an algorithm that seeks out the SSL certificates of websites.  This Secure Sockets Layer (SSL) is a standardized protocol that allows for a secure and private session between you and the website you are viewing. This Spring Google announced that they will begin favoring sites that use SSL in their search engine.  By default, penalizing sites that don’t.   

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Let’s Do This Again for Renewable Energy Consultant Peter Asmus

Wednesday, December 30, 2015
Let’s Do This Again for Renewable Energy Consultant Peter Asmus

After providing services to refocus the SEO, set-up Google Analytics and Webmaster Tools at Google and Bing for his partner’s site KT's Kitchen under his SquareSpace.com account, Peter Asmus felt it was safe to have a multi-page site addressed for improved visibility and marketability. Peter’s site has multi-pronged marketing intentions, promoting his services at the company he works at, Navigant Research, the company he runs, Pathfinder Communications, and the services he offers as an independent renewable energy research analyst, consultant and writer. 

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Local Marin, Private Chef Seeks More Visibility Online

Thursday, December 10, 2015
Local Marin, Private Chef Seeks More Visibility Online

Peter Asmus came to me to see if I can help improve visibility of his partner’s site, KT's Kitchen, a private chef catering Marin County out of Stinson Beach. KT’s site was using a single-page template and needed additional help to expand its SEO-abilities within its limited resources. First by establishing what is important to the business and who her target audience was, we established a set of keywords and then applied them to all the page URLs, meta page titles and descriptions, headings, link and image meta data, IDs and names. I then recreated a sitemap.xml, and set up accounts for us to track the effectiveness of our efforts at Google Analytics, Bing and Google Webmaster Tools, and provided a base traffic report. In 30-days I will produce a complimentary report, comparing traffic from the base report and suggesting efforts to improve the site’s marketing efforts. 

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