Keeping Up With Teejay!

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A Brand Identity Enhancement for an Sante Fe Realtor

Tuesday, March 27, 2018
Keeping Up with IAMTEEJAY

Pamalita Paloma Alioto is moving up as a realtor! After a few years marketing homes in the Sante Fe area, she has decided to take it up a notch and feature the sale of high-end, luxury homes as well. Her new company took on the name of Lux Sante Fe Homes. Due to the success of her Turquoise Woman Homes brand, she wanted us to create a spin off, so that home buyers could associate, yet distinguish between the two. We assigned Graphic Designer Tresha Peters, the designer of the TWH brand, to head up the project.

After a series of unsuccessful attempts with newer, previously unused elements, Tresha toyed with the "head" of the woman in the TWH brand and came up with a "female" Janus. As we all should know, Janus is a Roman mythical God of beginnings, gates, transitions, time, duality and doorways. Perhaps not a Goddess, but definitely someone who offers new beginnings, transitions, and doorways for home buyers on their path to becoming home owners. 

Pamalita thought it was clever and accepted the design immediately.  

Turquoise Woman Homes Realtor

The Turquoise Woman Home Brand

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