Pamalita Paloma Alioto is moving up as a realtor! After a few years marketing homes in the Sante Fe area, she has decided to take it up a notch and feature the sale of high-end, luxury homes as well. Her new company took on the name of Lux Sante Fe Homes. Due to the success of her Turquoise Woman Homes brand, she wanted us to create a spin off, so that home buyers could associate, yet distinguish between the two. We assigned Graphic Designer Tresha Peters, the designer of the TWH brand, to head up the project. 

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I have been doing graphic and web design for over 23 years, getting my start designing show posters for my own band and other bands in the Salt Lake City music scene. Of course, every band needs a cool logo, which subsequently led me to designing logos for individuals and small businesses. I have designed and deployed over 100 brand identities, brand names, company and corporate logos since I got into this business. And even after 10 year, more than 20 of them are still in use, an indication that their designs may be timeless. However, it seems like it's time for some fresh ideas.  

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After a few about-faces and a change of plans, Pamalita and I finally found her path where she can begin to heal by sharing her knowledge and resources with others involved in domestic abuse. However, she takes it a little further as she sends out her message of education, empowerment and encouragement not just to survivors, but all of us, through her blog on her website. I had the opportunity to develop her brand, consult with her on some obvious business choices and create a beautiful website on the Business Catalyst platform. 

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