Yes, this seems like some sales pitch from a used car salesman trying to sell you something you don’t need. But like air conditioning is essential for a car in Arizona, so is SSL for your website if want to rank well on the Google search engine.

The web is experiencing another growth-spurt/growth-pain moment. Late last year, Google, in an attempt to make the web a safer place, introduced an algorithm that seeks out the SSL certificates of websites.  This Secure Sockets Layer (SSL) is a standardized protocol that allows for a secure and private session between you and the website you are viewing. This Spring Google announced that they will begin favoring sites that use SSL in their search engine.  By default, penalizing sites that don’t.   

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Dr. Peter Maduro, a client since 2004, finally accepted that his Flash site was no longer serving his online marketing needs. In preparation for building him a new site, I asked him to refer me to another psychologist website which had a design, layout and functionality that he felt could best represent him. His reference site turned out to be an excellent choice as a model for us to design his own new website. 

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