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A Website for Architectural Photographer & Writer Bradley Wheeler

Bradley Wheeler with camera in hand on roof top.
Bradley Wheeler: Architectural Photographer and Writer on the roof of the Bank of China Headquarters, Beijing, designed by Didi and Sandi Pei with their father, I. M. Pei.

Bradley Wheeler and I just finished updating his photographer website with new content and feel the need to share his amazing work. Bradley was referred to me in 2012 by photographer, and owner of Helms Daylight Studio, Anthony Nex,

Bradley's work has appeared over 200 times in more than 50 books and publications including The New York Times, Architectural Record, Abitare, The Architect's Newspaper, Luxe, Sunset, Architect, Interni and Architektur Aktuell.

His photography and editorials have included the architecture of: Kohn Pedersen Fox, Pei Architects, Perkins Eastman, SmithGroup, Pei Cobb Freed & Partners, Ehrlich Yanai Rhee Chaney, Snow Kreilich Architects, Holzman Moss Bottino, Rob Paulus Architects, Line and Space, Jones Studio, Architekton, Overland Partners, Lake Flato, Ford Powell & Carson, and Michael Maltzan Architecture.

I feel blessed to be of service to Bradley.

Providing Web Services to Photographers

In the 2000s, I had countless photographer clients, and many of them were utilizing Flash. As web-based technology matured, I began to lose them to services that specialized in non-Flash websites for photographers that offered better image managing tools. By 2010 my studio was void of photographer clients who needed websites. Fortunately, my services to provide custom-designed email templates to photographers remained steady.

Cookie-cutter Website Alternative

Bradley came to me needing a site to promote his architectural photography and writing but wanted to avoid the cookie-cutter, template-style websites that many of his colleagues were using. He also needed to appeal directly to architects and architectural publications, requiring pages that were not galley-driven, but well-designed layouts to accommodate images, downloads, and text.

Initially built on the Adobe Business Catalyst platform and programmed with CSS, and Javascript, using standard HTML, the site would exist in its state until 2019 when Adobe announced the end of life for the platform.

At the time, Wix’s EditorX was becoming my tool of choice to build websites on, and we decided to relaunch his site on that platform.

The Right Tools for a Photographer's Website

The ability for a photographer to upload, edit, and manage their images and details with ease is a critical tool for a photographer's website. We had over 100 images prepared for his galleries. Not only, did the images go up easily, but managing their metadata, titles, and descriptions was a breeze.

Wix's Media Gallery has a built-in loader, allowing images and video to load on scroll, and offers both expanded and true-full screen-mode viewing.

Using the Content Manager, we were able to create a directory of articles, publications, and testimonials, allowing us to easily place items on a specific page and list them in a specific order with ease.

Take a moment to experience Bradley's work at

Though Bradley's site does not employ the following features, many photographers find them valuable to have on their site.

With Wix, photographers can sell their work online, in both print and digital formats. Additionally, after a photoshoot, the photographer will be able to share the results of the shoot with and allow their client to select and or purchase their photography directly from the site in a seamless manner.

Are you a photographer or a creative in need of a gallery-driven website? I can help! Let's Talk!


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