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Dawn of a New Era of Analytics: Intro GA4, Exit Universal Analytics

If it mattered to you, you probably have received and heeded the notifications from Google about your Google Analytics UA Property and how it will reach its EOL (end of life) in the coming weeks...well not really. On July 1, 2023, standard Universal Analytics properties will just no longer process data, but you'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.

If are not prepared, you will have an interruption in analytical data. This gap may hinder your ability to monitor, track and report adequately. So, if you need help merging your UA with a new GA4 property and then feeding it a data stream from your website, contact me!

My rate range is $40–80, dependent on how your website and Google Analytics property are set-up and currently connected or not.


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