Website for a Race Car Driver: The Stiglette
- iamteejay
- Jun 19, 2023
- 2 min read
Updated: May 11
Just launched a website for race car driver Joey Andrews, aka "The Stiglette," son of Donna Wittlin, a long-time client of mine.
Donna and I have collaborated on several projects over the years, including developing and designing Donna Wittlin Studio, but this was a different type of project for us...this is her son we are talking about!
Together, Donna and I crafted the site, loosely based on Formula 1 driver Oscar Piastri's website design and functionality, while Joey was graduating from high school and racing on weekends.
We launched the site during "The Stiglette's" final race of the season, with great enthusiasm and success on track.
Why a Website for a Race Car Driver?
After racing in karting for the last 4 years, Joey Andrews made the step up to cars in 2023, driving a Spec Miata for Hicks Motorsports in the NASA Teen Mazda Challenge.
With this move, "The Stiglette" needed a professional website to entertain his ever-growing fan base and appeal to potential sponsors and partners in the racing world.
His social media, live feeds from the track, and race reports, complete with stats, photos, and videos, all needed to be uploaded, fed, and streamed onto his site. It was essential that his team could update, edit, and manage his content from the track with ease.
Built on Wix EditorX
We built his site on the Wix EditorX platform, using its robust set of tools to manage content and market the site. His race reports and articles are all driven by a Content Manager; he collects contact information through a CRM and markets to them using the onboard Email Marketing service.
In the next few months, we will be adding a few more tools for him to stream his races directly from his YouTube Channel to his site and connect with his audience through a racing forum.
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